First, check out this kind of chilling video on youtube about the acceleration of technology:
http://www.youtube.com/watch?v=GIqk4agzKPE
Where is media going?
That is the most intriguing question that we should be asking. As I see it, it’s not going to go anywhere until a new form emerges in which images and graphics can take on new meanings. As it is, traditional 2D graphic design has gone about as far as it can go – we’re to the point where all we have left to go is back to where we’ve been an pull from past publications. Photography was a major revolution because we could capture the world in an instant. Xrays allowed us to look into our bodies and Video allowed us to see our life in segments we can watch over and over again.
However, there is no where left to go with the essential 2-d static ways of sharing images.
Apple introduced recently a new technology that allows us to use multiple fingers to manipulate text and graphics on a screen, taking a step towards a 3-d model similar to what Tom Cruise uses in the movie Minority Report. When we create the technology to be able to look through digital files by just a swipe of our hand a whole new world will open, where people can physically move files around, push them aside, pull them, tweak them, and all of those things. A whole new idea of file storage and manipulation will be created and images will be able to be tweaked again. We will be able to see “into” 2-d worlds, which is a whole new arena for advertisers to play. We will need to recode our understanding of how images work and how we manipulate them in the virtual and physical worlds and our society.
That would be so cool.
